Rolled is your polished, contemporary variation of your grandma’s bakery. They offer a wide variety of baked goods including bright, colorful cupcakes, cakes, and cookies. Rolled embraces simplicity while embodying the welcoming atmosphere of a bakery. Inspired by modern cookbooks, Rolled captures the elegance and sleek essence of a modern bakery with the strong stroke weights of the letterforms and beautiful ball terminals of the title. Contributing to the bakery aspect of Rolled, the l’s of the logo are replaced with rolling pins, complementing the ball terminals of the type while embracing the idea of their employee hand rolling all baked goods sold. Since Rolled is a modern take on your favorite bakery, the models are younger with bubbly personalities. The aprons worn by employees are stitched type to create friendly, hand-made elements of a bakery. The packaging of Rolled has a transparent portion of the box, highlighting their modern values of transparency while providing a hand-made, welcoming bakery identity. The black and white stripes were digitally created and Photoshopped onto the white packaging to emphasize the direction and elegance that Rolled represents. The pattern emphasizes the youthful tone of Rolled while complementing the verticality of the logo. Cohesively, the outdoor exterior of the building replicates the pattern of the packaging on the awning. In addition, both the exterior and interior photography of Rolled complement the black-and-white contrast to developing a sleek take on a bakery. The interior of Rolled, demonstrates the welcoming aspects of a bakery with Rolled’s products on display in the front with a Photoshopped logo on the chalkboard behind the counter. The complement of both polished yet welcoming elements of Rolled emphasizes it’s a contemporary take on your favorite bakery.
